{"id":87,"title":"Fayur - Soyuz","dimensions":"5 x ( 90 x 60 cm)","date_begin":"2002-01-01","material":"","art_status_id":13,"legal_status_id":47,"category_id":23,"platform_id":1,"deleted":false,"asset_count":9,"stream_count":0,"collection":"Collection M HKA, Antwerp / Collection Flemish Community ","cached_tag_list":"photo","publishing_process_id":1,"annotation":"","date_end":null,"reference":"BK007490","stream_count_app":26,"permalink":"fayur-soyuz","description_ca":"","short_description_ca":"","description_it":"","short_description_it":"","cached_primary_asset_url":null,"cached_actor_names":"Sergey Bratkov / Сергій Братков","hide_from_json":false,"prev_platform_id":null,"description_uk":"","short_description_uk":"","description_tr":null,"short_description_tr":null,"mhka_works":true,"category":{"en":"Photography","nl":"Fotografie","fr":"Photographie"},"poster_image":"https://s3.amazonaws.com/mhka_ensembles_production/assets/public/000/000/216/large/140Bratkov,%20Faur%20Souz,%202002%202.jpg?1298284950","poster_credits":"© Sergey Bratkov","translations":[{"locale":"en","short_description":"","description":"\u003cp\u003eThe title of the series *Fayur-Soyuz* refers to a company based in the tiny Caucasion region of Ossetia known for producing Russia\u0026rsquo;s cheapest brand of vodka, and the work was conceived in parallel with an actual advertising campaign for the company: in Bratkov\u0026rsquo;s parodic take on the genre, local vodka distributors pose inside a storage room alongside the campaign\u0026rsquo;s leading lady, the former clad in military outfits, the latter sporting a glamorous red dress. This series is a good example of Bratkov\u0026#39;s suspicion towards clich\u0026eacute;s and tropes, which are used to manipulate an audience; in this case, the propaganda-like language of advertising and mass media.\u003c/p\u003e\r\n"},{"locale":"nl","short_description":"","description":"\u003cp\u003eDe titel van de fotoreeks *Fayur-Soyuz* verwijst dan weer naar een bedrijf uit de Kaukasische deelstaat Osseti\u0026euml; dat Ruslands goedkoopste wodkamerk produceert. Bratkov maakte deze reeks parallel aan foto\u0026rsquo;s voor een reclamecampagne van het bedrijf; voor zijn parodie van de originele reeks fotografeerde hij de spilfiguur van de campagne samen met een aantal wodkadistributeurs in een opslagplaats, en stelt het wrange contrast tussen de militaire kledij van de mannen en de sexy outfit van het vrouwelijke model centraal. Deze serie vormt een goed voorbeeld van Bratkovs wantrouwen jegens de manipulerende, op clich\u0026eacute;s berustende beeldvorming in reclame en de massamedia.\u003c/p\u003e\r\n"},{"locale":"fr","short_description":"","description":""},{"locale":"ru","short_description":"","description":""},{"locale":"de","short_description":"","description":""},{"locale":"es","short_description":"","description":""},{"locale":"el","short_description":"","description":""}],"actors":[{"id":72,"name":"Sergey Bratkov / Сергій Братков","category":{"en":"Creator","nl":"Vervaardiger","fr":"Créateur"}}]}